Why Your B2B Portal Is Losing Customers (And How to Fix It)
B2B buyers have a simple expectation: if Amazon can show real-time inventory and instant pricing at 2 AM, why can’t their industrial supplier? After years of frictionless B2C experiences, business buyers are bringing consumer expectations to work. And traditional B2B portals are failing to meet them. The Old Way Is Broken Here’s what buyers endure …read more
